Services
We provide bespoke, medium to large-scale consumer research that helps you see through the numbers. One, dedicated senior consultant collaborating closely with you, your team and your partners across all aspects of research:
Communications and Proposition Optimisation
Evaluation of new concept, communications and propositions to give confidence about what works and doesn’t work – before launch or in-market.
Brand Health Assessment & Tracking
Clarity of brand performance against your own measures and your competitors, not to look backwards, but to find differentiation opportunities for where your brand could go.
Category ‘Deep Dives’
In an increasingly crowded marketplace, we can give actionable insight into attitudes, needs and behaviours of your target market, as well as their awareness, perceptions and usage of the brands that reside within your category.
Customer Research
Understanding your existing customers can help inform strategies to retain and attract new customers. Our surveys will give you a clear understanding of their experience, satisfaction, likes loves and frustrations so you can plan ahead with confidence.
Background
Proof was founded in 2018 by Louisa Carey-Brown, a commercially minded senior Quantitative specialist with over 15 years’ experience. Louisa has researched almost every category and has used a broad range of research methodologies, spanning global and domestic work.
Experience
Relish Research
Head of Quantitative Research
2010 - 2017
Hall & Partners
Account Director
2003 - 2010
Previous Clients
Britvic Soft Drinks
Lloyds Banking Group
Channel 4
Morrisons
Nokia
Boots
Oxfam
EDF Energy
Vodafone
02
L’Oreal
New Look
Testimonials
“Working with Louisa was a great experience. Louisa quickly grasped our business needs and delivered clear and commercially oriented recommendations based on well designed research. The debrief was very well received by senior management. I’ve no hesitation in recommending Louisa as a top notch researcher and a pleasure to work with.”
“Louisa is a creative researcher but with an eye for detail. She will ensure all your questions are covered and always looks for the best way to do this. Debriefs are creative and eye catching and she is a genuine delight to work with.”
“I’ve worked with Louisa many times and would highly recommend her. She clearly understands our business and brand objectives, and this is reflected in well-designed, bespoke research which enables us to confidently move forward. Her debriefs are both aesthetically and strategically sharp, excellently presented and deliver actionable recommendations. She is also a pleasure to work with, and goes above and beyond to meet tight deadlines and deliver additional analysis when required.”
Contact
If you’d like to know more about Proof, or have an informal chat about how we could work together, please get in touch on 07843 393180 or via the contact form.
Agency Support
In addition to working directly with clients and creative agencies, Proof provides support for research agencies in need of quantitative freelance help.
Help can be provided at any stage of the project; from writing proposals and questionnaires, to dealing with suppliers, managing fieldwork, conducting data analysis, charting and writing whole presentations, through to presenting data. Proof can run entire projects for you, or work on individual tasks, and can work in the background or consult directly with clients as required.